The Power of Storytelling

Stories are a crucial part of our life. We spend our lives saturated in stories: few shared stories, some untold stories but isn’t it true that the stories are the most potent force in human history. The stories that we tell to ourselves can have a big impact on who we are.

Brand Management 0 4 min read

Why Great Brands avoid Selling Products

One of the best-known advertising taglines that the world has seen is Nike’s “Just Do It”. Nike became a successful brand with a series of simple ads that showed athletes of all kinds doing what athletes do- sweating, straining, running, grunting.

Brand Management 0 1 min read

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