Lifestyle & Wellness

The lifestyle industry today is the heart of Supply Chain evolution. Many fashion and apparel brands have been forced to adapt their strategies and processes to cover international demand of those raising economies with an extremely accelerated growth in the industry, such as; India, China and Asia Pacific in general.

This creates great growth opportunities for the industry. However, it represents a violent and desperate race to achieve the expansion and consolidation of these markets as quickly as possible.

It also represents a great challenge for each company; how to adapt the supply chain and how to balance its growth with the efficiency of the processes.

India lifestyle market is expected to witness robust growth during the forecast period owing to increasing household spending, urban development, changing shopping, eating and drinking habits and increasing focus on personal grooming. On account of increasing disposable incomes consumers are spending more on lifestyle products and luxury items. Furthermore, the companies are now shifting their focus towards the developing economies like India. Wal-Mart Stores Inc., Amazon.Com Inc., Inter Ikea Systems BV, and Gap Inc. among others are some of the prime players operating in the Indian market.

Businesses across every segment are trying hard to encourage Indian consumers in every possible way and hence are rising their investments in the Indian markets. Moreover, Indian lifestyle industry is climbing new heights owing to growing consumer class, rapid urbanization and changing fashion trends. This has further led to retail penetration, growing service class and the increasing share of the designer wear. The Indian consumers, particularly the urban class are progressively getting conscious of health services and give immense position to body fitness to catch up with their busy lifestyles.