Stories are a crucial part of our life. We spend our lives saturated in stories: few shared stories, some untold stories but isn’t it true that the stories are the most potent force in human history. The stories that we tell to ourselves can have a big impact on who we are.
Advertising, Marketing, and Public Relations are communications mechanisms, ways of screaming at anybody who is willing to listen, ways of talking to a particular person, ways to influence the influencer but what are we trying to say in all those messages?
One of the best-known advertising taglines that the world has seen is Nike’s “Just Do It”. Nike became a successful brand with a series of simple ads that showed athletes of all kinds doing what athletes do- sweating, straining, running, grunting.