Social media is not media. The key is to listen, engage, and build relationships
Selecting a Channel isn’t a Strategy!
The key ingredient for doing Social Marketing Media well is to have a strategy. Without the strategy, you might be posting about your Products or Services on Social Media channels just because others are doing it as well. Without understanding what goals you have, who is your target audience, which are the channels to harness, what does the audience wants, it will be hard to achieve results on Social media.
How to create a Social Media Marketing Strategy
The simplest way to create a Social Media Marketing Strategy is to ask your clients the 5W’s.
Why do you want to be on social media?
Who is your target audience?
What are you going to share?
Where are you going to share?
When are you going to share?
We help our clients to develop the overall social media strategy by focusing on the bigger picture by understanding their goals.