“Marketing is no longer about the stuff that you make, but about the stories you tell.” 

Advertising, Marketing, and Public Relations are communications mechanisms, ways of screaming at anybody who is willing to listen, ways of talking to a particular person, ways to influence the influencer but what are we trying to say in all those messages? Who are you and why do you matter, that’s what Brand is. Brand Strategy is the thought process you go through to ensure that every time you Advertise, do marketing, or Public Relations, it’s around a common concept.

So a well-crafted brand strategy affects all aspects of Business from achieving the sales figure to developing shared values and beliefs not just inside of the Business but also in the consumers.

A lot of people when going through the Branding process mistakes their Product, logo, company name, website, taglines, etc, with the brand but in reality, none of those is your brand, they are the elements of your Brand and when you try to determine what is your Brand is, you have to think about HOW you make your end consumers feel. First, the brand has to identify who your end consumer is and then what kind of emotional response does the Brand wants from the demographic to the product, name, logo, tagline, packaging, in short, to the holistic aspects of the company and that becomes your brand. To get that emotional response from the demographic, you need to strategize your positioning in your market with the mix of Advertising, Marketing, and Public Relations.