Advertising, Marketing, and Public Relations are communications mechanisms, ways of screaming at anybody who is willing to listen, ways of talking to a particular person, ways to influence the influencer but what are we trying to say in all those messages?
We live in a world where players become Gods, Characters become legendary and Big Brands become icons- not just of corporations, but of whole cultures. Disney, Coke, Apple, Sony, Nike are among half of the dozen brands that has symbolized a way of life.
One of the best-known advertising taglines that the world has seen is Nike’s “Just Do It”. Nike became a successful brand with a series of simple ads that showed athletes of all kinds doing what athletes do- sweating, straining, running, grunting.